SF Climate Week is a week-long series of events that brings together diverse climate organizations, thought leaders, and the broader community focused on the intersection of climate action and innovation. Serotonin Creative Consultancy served as the creative agency of record, leading all strategy, branding, marketing, and design efforts.
One of the standout events in 2025 was the “Sustainable Food and Wine Exhibition,” which showcased innovative practices in agriculture, winemaking, and food systems.
The event aimed to highlight the full circular journey of food—from soil to table and back—by featuring experts in regenerative farming, ag-tech, sustainable harvesting, and food advocacy. Topics such as food waste, composting, and food accessibility were also central to the discussion. Designed for climate-conscious consumers and industry professionals, the event offered an opportunity to re-engage with the food system and understand its broader environmental impact.
For the branding and visual design, I created a rustic yet refined aesthetic that embodied the principles of sustainability. Using SF Climate Week’s color palette, I developed a cohesive visual identity that connected all event materials.
The branding package included both print and digital collateral, such as: Poster design, Visual direction, Social media graphics (Instagram/Facebook), Email newsletter assets, Step-and-repeat backdrop, Hanging banners, Informational brochures, Partner table signage, Staff badges
This comprehensive design system supported the event’s storytelling and elevated its presence across all touchpoints.